Aleph Beauty Lift/Lengthen Mascara in Jet Review

Press Sample (Unaffiliated Links)

I just recently discovered a wonderful clean beauty brand from New Zealand that I am delighted to share with you. I reviewed their incredible Hybrid Eye Pigment in Incense (Reviewed HERE), and I am so thrilled to now be using the Aleph Beauty Lift/Lengthen Mascara!

Aleph Beauty is a cruelty-free, vegan and non-GMO brand that is invested in sustainability practices, and they use toxic-free healthy ingredients.

About Aleph Beauty,

After a career as a top makeup artist, our founder Emma Peters knows this first hand. She also knows that for her to be at one with being part of the business of beauty, her makeup range first needed to be at one with the planet.

The concept of oneness led her straight to the first letter of the Hebrew alphabet—Aleph—an all-encompassing expression of divine oneness.Aleph is made, owned and operated in beautiful New Zealand.

Aleph is intelligently crafted makeup that is as nurturing as it is flattering. A professional, high-performance, minimal makeup range, Aleph is transparent about every ingredient as well as the complete packaging process.

Consciously formulated with premium vegan ingredients that actively nourish the skin, Aleph is clean makeup but with skincare benefits. Think toxin free, GMO free, cruelty and child labour free, vegan, then add what will support and love your skin as it enhances your unique beauty.

A highly customizable range, every Aleph product is designed to work in synergy with each other to create endless textures, shades and finishes. It is alchemy at your fingertips.

According to Aleph Beauty,

A consciously crafted formula designed to lift, define and add volume to the lashes on application. Over time, the unique Aleph Peptide Blend works to nourish, strengthen and lengthen lashes.100% microplastic-free, smudge-resistant system, flake-free, natural formulation.

The unique Aleph Peptide Blend nourishes the natural lash at the follicle and strengthens brittle lashes to promote hair growth. The nourishing blend of plant waxes enriches and conditions the lashes.

Lift/Lengthen Mascara uses a groundbreaking, specially developed coated natural pigment, allowing it to deliver intensified depth, as well as giving a luxurious silky smooth finish.

Aleph Beauty Lift/Lengthen Mascara is a beautiful mascara that is formulated to nourish and condition the lashes while lifting and lengthening them. Jet is a rich and highly pigmented shade of black that offers rich color and intensity without smudging, flaking, migrating, clumping or irritating my sensitive eyes. The formula is filled with healthy ingredients, and therefore it is a mascara I feel very comfortable wearing. It has a light natural aroma, from the ingredients– not artificial fragrances– but it is quite pleasant and it doesn't linger. The packaging is the most extraordinary classic modern masterpiece: it is sleek, minimalist and it is made of thick glass instead of plastic. The brush effectively separates the lashes, prevents clumping, and works well on the upper and lower lashes.

Ingredients: Water/Aqua, Pullulan, Glyceryl Behenate, Glyceryl Rosinate, *Copernicia Cerifera (Carnauba) Wax, Dextrin Isostearate, Oleic Acid, Propanediol, Palmitic Acid, Stearic Acid, Sorbitol, Glyceryl Stearate SE, Myrica Cerifera (Bayberry) Fruit Wax, Silica, C13-15 Alkane, Phenethylalcohol, Euphorbia Cerifera (Candelilla) Wax, Sucrose Polystearate, Heptyl Undecylenate, Raspberry Ketone, Glyceryl Caprylate, Sodium Hydroxide, Acacia Senegal Gum, Totarol, Stearoyl Glutamic Acid, Cellulose, Cetyl Palmitate, Polyhydroxystearic Acid, Trehalose, Tocopherol, Glyceryl Undecylenate, Sodium Sulfate, Helianthus Annuus (Sunflower) Seed Oil, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Iron Oxide (CI 77499). *Organic.

Directions: Apply to the lashes from root to tip using the wand provided. For a pro natural application, apply using Aleph Mascara Fan Brush. Replace cap tightly after use and store in a cool, dry place out of direct sunlight. 

To Remove: Use a warm cloth and hold over the eyes for a few moments to soften the mascara, then gently wipe away. Your regular face cleanser may be used.Only use as directed and if irritation occurs, discontinue use and consult a physician.

Overall Assessment: This is a wonderful brand, a fantastic mascara, and I can hardly wait to try more of their products.

$42.00 for 8g / .282 oz from Aleph Beauty (Unaffiliated Links). Press Sample. All views expressed are categorically my own. 

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