SHU UEMURA Art of Hair Urban Moisture for Normal to Dry Hair

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Given that I have naturally curly hair, that leans on the dry side, it is imperative to find non-stripping, ultra-nourishing and deeply hydrating haircare products to soothe and manage it. For years one of my most coveted go-to haircare brands in SHU UEMURA Art of Hair, but their Urban Moisture Hydro-Nourishing range is nothing short of miraculous for my sometimes unruly and unmanageable tresses. If you have dry hair, then this is unquestionably a collection worthy of your serious consideration. Furthermore, given that summer is right around the corner, and its heat can most assuredly wreak havoc on the hair by causing damage and drying– this range is a game changer for anyone whose hair gets overexposed to the elements. Pollution, sun exposure and daily environmental aggressors can be left brittle and lackluster, and Urban Mature is an effective choice to mitigate those unwanted byproducts associated with outdoor fun in the sun.

According to SHU UEMURA Art of Hair,

Urban Moisture was created to repair damaged hair while also combating/protecting against urban aggressors. Containing four distinct pieces – Hydro-Nourishing Shampoo, Hydro-Nourishing Conditioner, Hydro-Nourishing Deep Treatment, and Hydro-Nourishing Double Serum – the complete regimen is perfect for all hair types.

With Moringa, Red Micro-Algae and Cationic and Amphoteric Polymers, hair receives key nutrients, anti-oxidants and rich vitamins, minerals and amino acids – leaving hair feeling lightweight, yet moisturized and nourished, bringing it back to life.

SHU UEMURA Art of Hair Urban Moisture Hydro-Nourishung Deep Treatment Masque ($68.00 for 6 oz. from SHU UEMURA): This creamy, rich, nourishing and ultra-luxe deep conditioning mask is an especially effective treatment for dry and stressed tresses. While SHU UEMURA recommends leaving it on for 5-10 minutes, which is highly effective, I prefer to leave it on for 20-30 minutes for even greater efficacy. Not only does it deeply moisturize my hair, but it also softens it, smooths it, fights frizz and fly-aways, and leaves it remarkable shiny. Furthermore, if you have curly hair, you will be astounded by the extent to which facilitates gorgeous natural curl formations. While fragrance is listed among the ingredients, I wouldn't describe it as a particularly fragranced mask, there is no lingering aroma that I can detect.

According to SHU UEMURA Art of Hair,

Hair masque for dry hair that adds intense nourishment and hydration to parched strands. The lightweight formula enters the hair fiber to soften and smooth while protecting against future dryness. Recommended for normal to thick hair densities, the hair masque leaves dry hair tamed, detangled, and shiny with a healthy glow.

Benefits:

• Moringa Extract: hydrates and purifies
• Highly concentrated in nutrients, vitamins and antioxidants
• Intensely hydrates deep within strands
• Contains purifying properties that capture pollutants, and purify water
• Red micro-algae extract: heals and protects
• Rich in vitamins, minerals and amino acids
• Fights free radicals and the damaging oxidation process
• Moisturizes and stimulates the cell regeneration

Ingredients: 

Directions:

1. Apply a quarter-size amount of the hair masque onto palms.
2. Massage through wet hair from mid-lengths to ends.
3. Leave on for 5-10 minutes and rinse thoroughly.

SHU UEMURA Art of Hair Urban Moisture Hydro-Nourishing Double Serum ($38.00 for 3.3 oz. from SHU UEMURA): This leave-in hair serum is a dual-phase formula that requires a vigorous shaking to integrate the ingredients for maximum efficacy. You simple spritz it on damp freshly washed hair, and towel-dried, hair and let it work its magic. I immediately noted that it moisturized my hair leaving it manageable, frizz-free and soothed. I also note that my hair is shiny, silky smooth and soft.

According to SHU UEMURA Art of Hair,

Leave-in hair serum that has the unique combination of two complimentary serums that work together to nourish and shield the hair's surface. Used on damp or dry hair, this hair serum can be layered with styling products to create hydrated and healthy styles.

Benefits:

• Moringa Extract: hydrates and purifies
• Highly concentrated in nutrients, vitamins and antioxidants
• Intensely hydrates deep within strands
• Contains purifying properties that capture pollutants, and purify water
• Red micro-algae extract: heals and protects
• Rich in vitamins, minerals and amino acids
• Fights free radicals and the damaging oxidation process
• Moisturizes and stimulates the cell regeneration

Ingredients:

Directions: Shake the bottle to mix the two phases before use. On damp hair: spray 4-8 pumps to washed and towel-dried hair from the mid-lengths to ends. On dry hair: spray 2-3 pumps and massage from the mid-lengths to ends.

Overall Assessment: If you have naturally dry hair, or brittle dry hair from the elements– then the SHU UEMURA Art of Hair Urban Moisture range is definitely worth trying. Next I plan to try their Hydro-Nourishing Shampoo and Hydro-Nourishing Conditioner.

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