Makeup Wars! Favorite Drugstore Haircare: Giovanni Cosmetics 2chic Picks

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When the Makeup Wars! Team decided to feature their very favorite drugstore haircare picks, I knew that I wanted to write about my favorite products from the Giovanni 2chic range. 

Giovanni 2chic Avocado & Olive Oil Ultra-Moist Shampoo ($8.99 8.5 for oz.): This is a wonderful and nourishing shampoo that is neither stripping, nor does it leave hair with an oily residue. Instead, this color safe shampoo leaves hair soft, supple, silky-smooth, shiny and moisturized It is gentle and nourishing enough for regular use on my naturally curly hair, and it has a wonderful fresh, green aroma.

According to Giovanni Cosmetics,

Satisfy your hair's deepest cravings for intense nourishment and nurturing: cleanse and re-energize hair with 2chic® avocado and olive oil ultra-moist shampoo. A delectable botanical blend of buttery avocado and golden olive oil, formulated in our exclusive dual moisture complex to replenish hair that feels dull, lifeless and brittle. Lather in moisture, shine and control as the first step to your glossiest, most glamorous hair. Will not strip or fade color. Ideal for hair that's heat-styled often, and 2chic® to be denied. The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style. 100% vegetarian ingredients/no animal testing. Avocado and olive oil are rich in Vitamin E and omega fatty acids. We do not add parabens, lauryl or laureth sulfate to this product. Beauty from the elements is Chic on the Street.

AVOCADO:

• Contains essential Fatty Acids which help restore the natural moisture in healthy hair
• Forms a protective barrier, reducing moisture loss and creating elasticity

OLIVE OIL:

• Olive Oil deeply penetrates hair follicle, for the deepest possible hydration -a natural conditioner
• Helps build elasticity and tensile strength, helping to prevent split ends and hair breakage
• Fatty acids penetrate the cuticle, for increased elasticity and smoothness

Features:

• Lather in moisture, shine and control 
• Silkens hair with softness & shine 
• Safe for color/chemically  treated hair 
• Lauryl & laureth Sulfate free 
• Paraben-free 
• No PEGs 
• Biodegradable ingredients 
• Eco-friendly packaging

Ingredients: Aqua (Purified Water), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Glutamate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Sodium Cocoamphoacetate, Lauryl Glucoside, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Panthenol (Pro-Vitamin B-5), Citric Acid, Fragrance, Glycol Distearate, Polysorbate 20, Xanthan Gum, Sodium Benzoate, Chlorophyllin-Copper Complex, Phenoxyethanol, Aloe Barbadensis (Aloe Vera) Leaf Juice (USDA Certified Organic), Persea Gratissima (Avocado) Oil (USDA Certified Organic), Litchi (Lychee) Chinensis Fruit Extract (USDA Certified Organic), Olea Europaea (Olive) Fruit Oil (USDA Certified Organic), Chenopodium Quinoa Flower/Leaf Extract (USDA Certified Organic), Butyrospermum Parkii (Shea) Butter Extract (USDA Certified Organic), Helianthus Annuus (Sunflower) Seed Oil (USDA Certified Organic).

Giovanni 2chic Avocado & Olive Oil Ultra-Moist Conditioner ($11.35 for 8.5 oz): I absolutely LOVE this conditioner!! This nourishing formula offers my dry and curly color-treated hair wonderful hydration, it tames frizz and fly-aways, gives my hair a lustrous shine, and leaves it remarkably soft. It has the same wonderful fresh, green aroma as its companion shampoo, but it doesn't linger in the hair for too long.

According to Giovanni Cosmetics,

Discover a radiant new world of strength and shine. Explore the boundaries of hair that’s never felt so responsive, or looked so gorgeous. Drive vital moisture deep into the hair, then seal moisture in.
Satisfy your hair’s cravings for hydration with two ancient botanical treats: the Avocado, native to the Americas, and the Olive, treasure of the classical Mediterranean world. These nutrient-packed fruits have been prized for thousands of years, used to nourish hungry, even dry, damaged hair, imparting strength, softness and dazzling shine.

AVOCADO:

• Contains essential Fatty Acids which help restore the natural moisture in healthy hair
• Forms a protective barrier, reducing moisture loss and creating elasticity

OLIVE OIL:

• Olive Oil deeply penetrates hair follicle, for the deepest possible hydration -a natural conditioner
• Helps build elasticity and tensile strength, helping to prevent split ends and hair breakage
• Fatty acids penetrate the cuticle, for increased elasticity and smoothness

Features:

• Replenishes hair that feels dull, lifeless and brittle
• Deep-conditions for deep luster
• Leaves hair smooth & supple
• Silkens hair with softness & shine
• Helps prevent splits & breaks
• Safe for color/chemically treated hair
• Lauryl & laureth Sulfate free
• Paraben-free
• No PEGs
• Biodegradable ingredients
• Eco-friendly packaging

Ingredients: Aqua (Purified Water), Glycerin, Cetyl Alcohol, Caprylic/Capric Triglyceride, Stearyl Alcohol, Cetearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Panthenol (Pro-Vitamin B-5), Phenoxyethanol, Citric Acid, Chlorophyllin-Copper Complex, Fragrance, Aloe Barbadensis (Aloe Vera) Leaf Juice (USDA Certified Organic), Persea Gratissma (Avocado) Oil, Litchi (Lychee) Chinensis Fruit Extract (USDA Certified Organic), Olea Europaea (Olive) Fruit Oil (USDA Certified Organic), Chenopodium Quinoa Flower/Leaf Extract (USDA Certified Organic), Butyrospermum Parkii (Shea) Butter Extract (USDA Certified Organic), Helianthus Annuus (Sunflower) Seed Oil (USDA Certified Organic), Sodium Benzoate.

Giovanni 2chic Brazilian Keratin & Argan Oil Ultra-Sleek Shampoo ($5.59 for 8.5 oz.): This shampoo, which is color-safe, neither strips the hair, nor does it leave behind an oily residue. Instead, it works overtime in its ability smooth unruly hair, fight frizz and add shine. It has a delicious, warm and creamy nutty aroma.

According to Giovanni Cosmetics,

Escape from frizz. Venture to vibrancy. Revel in smooth, silky, touchable locks. So luxe-2chic Brazilian Keratin and Moroccan Argan Oil Ultra-Sleek Shampoo. So rich - our exclusive Dual Smoothing Complex with plant-sourced protein. In this place, timeless beauty secrets meet modern luxury. Release the potion and transport your senses. Lather in softness, manageability and glossy radiance. Color-protected. Vital elasticity-reborn. Hair that inspires legends - revealed. It's the ultimate in Eco Chic indulgence.. for beauty that's 2chic. 

Features:

• For all hair types
• Smooth every strand
• Seduce with shine
• Banish frizz
• Safe for color treated hair
• Lauryl and laureth sulfate free
• Antioxidant power with polyphenols & omega 3, 6 & 9 compounds
• Eco chic technology
• Dual smoothing complex - Moroccan argan oil + Brazilian phyto-keratin
• Phyto-keratin is a plant-sourced protein
• 100% vegetarian ingredients
• No animal testing
• No parabens, lauryl or laureth sulfate, dyes or PEGs to this product

Ingredients: Aqua (Purified Water), Sodium Cocoamphoacetate, Decyl Glucoside, Sodium Lauroyl Sarcosinate, Cocoamidopropyl Betaine, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol (Pro-Vitamin B-5), Beta-Carotene, Guar Hydroxypropyltrimonium Chloride, Argania Spinosa (Argan) Kernel Oil (USDA Certified Organic), Hydrolyzed Paullinia Cupana (Brazilian Cocoa) Keratin Extract [Phyto-Keratin], Aloe Barbadensis (Aloe Vera) Leaf Juice (USDA Certified Organic), Aspalathus Linearis (Rooibos Tea) Extract (USDA Certified Organic), Cocos Nucifera (Coconut) Oil (USDA Certified Organic), Macadamia Ternifolia (Macadamia) Seed Extract (USDA Certified Organic), Butyrospermum Parkii (Shea) Butter Extract (USDA Certified Organic), Sodium Benzoate, Citric Acid, Potassium Sorbate, Polysorbate 20, Glycol Distearate, Sodium PCA, Phenoxyethanol, Natural Fragrance.

Giovanni 2chic Brazilian Keratin & Argan Oil Ultra-Sleek Conditioner ($5.59 for 8.5 oz.): This is a really wonderful conditioner if your hair is prone to fries and fly-aways. My naturally curly hair can become quite unruly, and I need a really moisturizing conditioner that is able to detangle, smooth hair, fight frizz and leave hair manageable, and this one definitely does the trick every time. It has the same delicious, warm and creamy nutty aroma as its companion shampoo, but the scent doesn't linger for very long.

According to Giovanni Cosmetics,

Escape from frizz. Venture to vibrancy. revel in smooth, silky, touchable locks. So Luxe-2chic Brazilian Keratin and Moroccan Argan Oil Ultra-Sleek Conditioner. So rich-our exclusive Dual Smoothing Complex with plant-sourced protein. In this place, timeless beauty secrets meet modern luxury. Release the potion and transport your senses. Our intensely moisturizing, detangling formula delivers high-gloss shine and enviable manageability. Color-protected. Vital elasticity - reborn. Hair that inspires legends-revealed. It's the ultimate in Eco Chic Indulgence ... for the beauty that's 2chic.

Features:

• For all hair types.
• Smooth every strand.
• Seduce with shine.
• Banish frizz.
• Achieve enviable manageability.
• Safe for color treated hair.
• Antioxidant power with polyphenols & omega 3, 6 & 9 compounds.
• Eco chic Technology.
• Dual smoothing complex.
• Moroccan argan oil + Brazilian Phyto-keratin.

Free Of Phthalates, artificial fragrance, dyes, sulfates, parabens and PEGs Disclaimer These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.

Ingredients: Purified Water, Stearyl Alcohol, Isopropyl Palmitate, Glycerin, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Chloride, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol (Pro-Vitamin B-5), Beta Carotene, Guar Hydroxypropyltrimonium Chloride, *Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Paullinia Cupana (Brazilian Cocoa) Keratin Extract [Phyto-Keratin], *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Aspalathus Linearis (Rooibos Tea) Extract, *Cocos Nucifera (Coconut) Oil, *Macadamia Ternifolia (Macadamia) Seed Extract, *Butyrospermum Parkii (Shea) Butter Extract, Sodium Benzoate, Citric Acid, Potassium Sorbate, Sodium PCA, Phenoxyethanol, Natural Fragrance.*USDA certified organic.

2chic Blackberry & Coconut Oil Ultra Repair Intensive Hair Mask ($8.99 for 5.1 oz): I am a proponent of  intensely hydrating hair masks as a means of taming and nourishing my hair. I tend to use them at least once a week, and definitely see a difference in the manageability of my hair when I skip a treatment. If you seek a deeply nourishing hair mask that smooths and soothes over-processed, extra-dry, or damaged hair– then Giovanni 2chic Blackberry & Coconut Oil Ultra Repair Intensive Hair Mask is a viable option. The ultra-hydrating and nourishing antioxidant-rich deep conditioner revitalizes dry, damaged hair, soothes unruly frizz and fly-aways, and it leaves hair silky and shiny. The aroma is a delectable blend of Coconut Oil and Blackberry that dissipates quickly.

According to Giovanni,

Revitalizes frayed, raspy, damaged, over processed or coarse hair with creamy coconut & antioxidant rich blackberry to soothe & smooth.  It restores strength and eliminates frizz.

Ingredients: Aqua (Purified Water), Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter Extract, Behenyl Alcohol, Cetearyl Alcohol, (USDA Certified Organic) Rubus Fruticosus (Blackberry) Fruit Extract, (USDA Certified Organic) Argania Spinosa (Argan) Kernel Oil, (USDA Certified Organic) Macadamia Ternifolia (Macadamia) Seed Extract, (USDA Certified Organic) Euterpe Oleracea (Acai) Fruit Extract, (USDA Certified Organic) Helianthus Annuus (Sunflower) Seed Extract, (USDA Certified Organic) Ribes Nigrum (Black Currant) Fruit Extract, (USDA Certified Organic) Glycerin, Tocopheryl Acetate (Vitamin E), Guar Hydroxypropyltrimonium Chloride, Panthenol (Pro-Vitamin B-5), Dimethicone, Fragrance, Polysorbate 60, Acetyl Hexapeptide-8, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Citric Acid, Phenoxyethanol, Dehydroacetic Acid, Benzyl Alcohol.

Directions: To be 2chic: After cleansing with shampoo, massage in mask from roots to ends, leave-in for 3 minutes, rinse. Use as often as needed.

2chic Blackberry & Coconut Oil Ultra Repair Super Potion Hair Oil Serum ($7.99 for 2.75 oz.): This ultra-concentrated hair serum, that includes a variety of silicones, effectively soothes and smoothes the car from roots to tips, and combats even the worst cases of frizz and fly-aways. Hair is left silky-smooth, shiny and with enhances body. The coconut oil and blackberry aroma does linger for about an hour before fading away.

According to Giovanni,

For damaged, over processed hair and helps smooth, soften, tame frizz and flyaways.  It also adds shine, enhancing hair color and prevents breakage and split ends.

Ingredients: Cyclopentasiloxane, (USDA Certified Organic) Cocos Nucifera (Coconut) Oil, Dimethicone, (USDA Certified Organic) Argania Spinosa (Argan) Kernel Oil, (USDA Certified Organic) Macadamia Ternifolia (Macadamia) Seed Extract, (USDA Certified Organic) Butyrospermum Parkii (Shea) Butter Extract, Hydrolyzed (Brazilian Cocoa) Keratin Extract, (USDA Certified Organic) Rubus Fruticosus (Blackberry) Fruit Extract, Tocopheryl Acetate (Vitamin E), Panthenol (Pro-Vitamin B-5), (USDA Certified Organic) Glycerin, (USDA Certified Organic) Ribes Nigrum (Black Currant) Fruit Extract, (USDA Certified Organic) Helianthus Annuus (Sunflower) Seed Extract, (USDA Certified Organic) Euterpe Oleracea (Acai) Fruit Extract, Fragrance.

Overall Assessment: If you are looking for affordable, solid performing haircare brands that you can find in the aisles of your grocery store and drugstore, then you really ought to check out Giovanni haircare products!

Press Sample. All views expressed are categorically my own.
Available from Giovanni Cosmetics, Target, Walmart, Whole Foods Market, Bed, Bath & Beyond, CVS and other national retailers (Affiliate Links).
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