My Prime Dynamic Lifting Serum- Review

About My:
My Prime Anti-Aging Formulas combine pure Asian botanicals with advanced skincare science.
We are proud to introduce our debut collection of premium anti-aging essentials. In keeping with the highest standards for beauty formulas, all of our products are enclosed in unique airless packaging, which protects our ingredients from external contaminants while dispensing the perfect dose up until the last drop. We invite you to make My yours, and journey to a better you. (source)

Dynamic Lifting Serum is a very powerful, fast-absorbing gel-based serum that is formulated to firm the skin.

Benefits:

• Provides immediate and long-term firming benefits
• Delivers a contoured, lifted, and toned appearance
• Softens and smooths skin texture

Here are my observations based upon using it everyday for more than a month: I apply this gel-based lifting gel immediately after cleansing and before the Skin Recovery Formula, then I apply my moisturizer. The light gel formula soaks right into the skin quickly and easily. Immediately after applying this cool gel, my skin feels refreshed, soft, smooth, and rejuvenated. My skin also feels toned and more taut, but not tight and uncomfortable. My skin has an unmistakable glow when I use this serum, but one of the things that I most noticed was how remarkably effective this product is when I have gotten a poor night of sleep and my skin bares the brunt of my sleep deprivation. I'm not talking about insomnia, but instead midnight animal shenanigans that leave me exhausted the following day. I have found that this lovely little serum makes my skin look so refreshed and renewed that you would have no idea just how tired I actually was until I began to nod off mid-conversation. I jest of course about falling asleep talking, but my point is that the active botanicals (Mangosteen and Rosemary Extracts) coupled with the potent microalgae complex (PEPHA®-TIGHT) are powerhouse ingredients that go a long long way to restoring the appearance of glowing, well rested, and taut skin. I also have to make the point that the tactile experience is as delightful as the product is effective. I mention this largely because I know many of you are like me, and relish the personal time spend engaged in your morning and evening skincare routines. For me, this time is all about pampering myself and enjoying the tactile experience of the products and how they melt into my skin. Therefore, an enjoyable texture is a key part of the experience, and this product satisfies that need for me. This is a superior quality product that is at once effective, and unbelievable pleasant to use. I really love how this serum makes my skin look and feel. Let's be clear that it won't make you look 20 when you are 90, but it certainly will make your skin look and feel great.

Click here for an overview of My, and here my review of My Weightless Eye Cream, here for my review of My Multi-Purpose Mattifying Moisturizer, here for my review of the Transformative Night Cream, and here for my review of the Skin Recovery Formula.

How to use: Apply to face and neck each morning or night. Gently massage into skin. Follow with MY Prime Multi-Purpose Mattifying Moisturizer for optimal results.

Key Science employed:

• PEPHA®-TIGHT: A potent microalgae complex that provides instant and long-term firming benefits for a contoured, lifted, and toned appearance.
• Mangosteen + Rosemary Extracts: Active botanicals that noticeably improve skin texture for a radiantly smooth finish. 

Research result in an independent, eight-week clinical study:

• 79% of subjects showed an increase in skin firmness and tautness around the eye area.
• 72% of subjects showed an increase in skin firmness and tautness in the jowl area.
• 79% of subjects agreed they felt a firming and tightening of the skin.
• 66% of subjects agreed they felt an improvement in skin elasticity.

Ingredients: Purified Water, Algae Extract (and) Pullulan, Hydroxypropyl Cyclodextrin, Glycerin, Tocopheryl Acetate (Vitamin E), Hydrolyzed Collagen, Panthenol (Provitamin B5), Mangosteen Extract, Rosmarinus Officinalis (Rosemary) Extract, Aloe Barbadensis Leaf Juice, Carbopol, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Triethanolamine

My's founder and CEO, Tessa Yutadco, has implemented social responsibility initiatives that were specifically designed to improve the lives of the Filipino women and men who harvest and extract the Pili and Moringa oils used in My products (read more here). It is also important to note that the Pili and Moringa oils are sustainably harvested, and are grown without fertilizers or pesticides. Unlike so many skincare companies, My is uncompromising in the commitment to quality ingredients, healthy products, social responsibility, and transparency in everything they do. It is for these reasons, coupled with the sheer quality of the products, that I am so excited to have found My! Did I mention that My is CRUELTY FREE?!

Tessa takes her social responsibility initiatives very seriously, and as proof of this she has announced the following new partnership: August 8, 2012 through September 8, 2012 My will be donating 50% of the proceeds from ALL My purchases to Best Buddies International! Image source. My is one of the few companies out there that is ideologically in tune with the big picture-- not just in terms of providing the highest quality skincare, but also in terms of an innate awareness and respect of the needs of the world around us. Tessa really believes in both nurturing the skin, but more importantly in nurturing the planet and those who call it home. I absolutely believe in My, and in Tessa.

Overall assessment: R E M A R K A B L E!

$75.00 1 fl. oz. from My and Dermstore (Affiliate link).
PR sample provided. All opinions expressed are categorically my own. Best Buddies campaign photo, and videos courtesy of My.